GEM Partners: Kimetsu no Yaiba Is Key In Preventing Decline In Japanese Cinema Revenues In 2020

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GEM Partners: Kimetsu no Yaiba Is Key In Preventing Decline In Japanese Cinema Revenues In 2020

A Japanese marketing company - GEM Partners, which focuses on the entertainment industry, published the Film Industry Performance Report in Japan on March 19. an analysis featuring the current state of the film industry in Japan and the impact of the pandemic.

In 2020, the effects of the pandemic will force cinemas to shorten their opening hours and have to close them in some areas. Who is driving the box office film market in such a difficult situation? The report that GEM has been doing for seven years will reveal it.

GEM Partners: Kimetsu no Yaiba Is Key In Preventing Decline In Japanese Cinema Revenues In 2020

The graph above shows the percentage of viewers who watch films produced in Japan first, then foreign films, and finally re-released films. The graphics themselves are separated between live action production and animation production. Also, the black line shows the percentage earned in the previous year.

In 2020 the Japanese anime films category had the highest percentage of viewers, with a significant increase of twelve points compared to the previous year. This is attributed to the screening of the film Kimetsu no Yaiba: Mugen Ressha-hen, which has been screened since October 16, 2020 and has become the highest-grossing film in Japanese history.

On the other hand, the Overseas films category, both live action and animation, has decreased due to delays due to the COVID-19 pandemic.

While the increase in Japanese anime films was significant, it should be noted an increase from 3.7 to 8.5 points in the Classics (Re-Release) category, making it the second best category in terms of improvements in 2020.

GEM Partners notes that the data is obtained through an annual consumer survey. It is possible to conclude that during self-isolation due to the pandemic, the people who normally attend the premiere are much more motivated in 2020 - the report explained.

Finally, the company obtained information between January 23 and 24, 2021 by gathering 9,495 viewers who attended theaters in 2020. The report is also available in print in Japan.

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